Ed’s previous career in surveying provided a great jumping-off point into the world of market research, with the ability to couple a trained technical mindset with problem-solving abilities that help Ed investigate adeptly to find the truth. Ed’s creative and diligent approach to all stages of the market research experience sparks deep connection between clients and customers, truly tailored research endeavours and a renewed customer salience. Ed strives to ensure client aspirations are not only met, but exceeded, as he designs truly impactful research that uncovers strategic breakthroughs.