The British Data Awards are an annual campaign that sets out to uncover data success stories. Organisations taking part include FTSE 100 giants, public sector pioneers, technology unicorns, agile not-for-profits, and innovative start-ups among others. And with 158 nominations received, competition to be named a finalist has proven particularly tough. FlexMR's success reflects the companies dedicatation to client outcomes and impact on the British data economy.

For the past decade, the GRIT Top 50 has remained a key metric used by the insight industry to understand the shape and nature of the market. Through the lens of innovation, the list acts as a brand tracker – highlighting market awareness and becoming as a reliable proxy for performance. In 2022, over 3,000 industry peers took part in the annual survey to create a complete snapshot of the sector in which FlexMR debuted. Greenbook comment that the companies on the list are those that are pushing the industry to deliver better outcomes for all.

This award aims to celebrate and raise awareness for companies doing their utmost to promote diversity and the wellbeing of their female employees. Finalists were selected for having excelled in providing great opportunities for their female employees. FlexMR joined other leading research firms from across the world - including agencies based in the UK, Germany, USA, Canada and more.