Simple tables are automatically generated with the press of a button. Crosstabs based on quantitative questions can be added for more advanced analysis. Banners which break down tables by multiple questions can be saved as templates and applied with ease. These versatile options can be applied to a range of question types. Such a structure enables research teams to view detailed breakdowns of single, multiple choice, scale and sorting questions.

Analyses can be converted into a number of visual formats, including vertical and horizontal bar charts, scale averages, pie charts and more. Both tables and graphs can be copied out of the platform with a single click. Crucially, analyses can be shared through open links that are updated in real-time as new data is added or edited. This makes it possible to control sharing and distribution, whilst ensuring data quality and accuracy. 

TextMR automates the creation of a code-frame for each analysis set. The responses within that set are then tagged by theme, with some responses tagged with multiple themes for accuracy and ease of searching. From this, research teams and stakeholders can comb through data with ease, pulling pre-grouped verbatim responses and using the data visualisation tabs for easy on-sight, deep analysis.

The interactive dashboard interface creates graphs and tables of various formats visualising sentiments and common themes, including vertical and horizontal bar charts, scale averages, pie charts and more. As with NumbersMR, the tables and graphs generated can be shared outside of the platform, and pulled through to ActivateMR for interactive reports, facilitating live data sharing and collaborative insight activation.

VideoMR helps insight teams integrate agile qual into entire research programmes. The tool enables simple analysis and activation of video content generated from InsightHub surveys, focus groups, interviews and other qualitative tasks. All of these sources are available in a single library of human insight that makes it easy to find and share the stories that matter with key business decision-makers.

Automated transcription, powerful filtering options and complete control over the content library makes integrating video into any project easier than ever before. The in-built montage creator takes this further, providing an intuitive, streamlined way to convert video feedback into powerful and engaging deliverables. These deliverables can then be shared with a single click, helping to bring the face of the customer into all business decisions.