Surveys are easy to build, quick to launch and can provide large quantities of data that form the basis of robust insights. The variety of question types that can be included make this a flexible option that adapts to multiple needs. Through online surveys, researchers can ask single or multiple choice questions, ranking, sorting and grid questions, in addition to providing space for open-ended responses, image uploads, video vox-pops and more.

Online research communities are one of the most versatile methods in our toolkit. They can be large or small, ranging from a handful of members to thousands. They can take place over a short project timeframe, or contribute to an ongoing research schedule. And they can involve a huge variety of activities. From question boards and forums to surveys, diaries and creative qual tasks. There's no end to the creative project designs that communities can support. But one common thread runs through the best - a strong sense of social cohesion.

The list of qualitative methods available to researchers is long and varied. It includes observational studies, ethnographies, experimental designs and more. However, often the most valuable qualitative techniques are the most simple. That's why InsightHub supports video and conversational chat based focus groups and interviews alike. The platform can also be used to facilitate diary studies, smartboard image markup, asynchronous focus groups, video surveys and visual scrapbooks.